Everyone loves competition with a purpose. The Sacramento Aging2.0 Startup Search event on June 30th was no exception. As one of 40 innovation events around the global in June 2016, the focus was to discover well-designed products or solutions that focus on improving the way we age. Eskaton and local sponsors SMUD and Care Innovations share a common interest in bringing innovation to the aging space. Emcee Lola Rain, Eskaton’s director of digital media, eloquently set the stage for the event by stating we are all investors in aging. “We are invested personally in our own aging, the aging of our society, and in the economic future of innovation,” said Rain.