Eskaton is proud to announce receiving two gold AVA Digital awards for its fall prevention and awareness video entitled “Stand Tall, Don’t Fall”. The golden statues are for creative directing and awareness building using a web video. AVA Digital Awards is an international competition recognizing outstanding creative work in digital communication. Work is evaluated based on quality, creativity and resourcefulness. In 2016, AVA received 2,500 entries throughout the United States, Canada and 17 other countries. This is Eskaton’s first year participating in the AVA awards and is honored to be recognized by a prestigious panel of judges from the Association of Marketing and Communication Professionals.
The “Stand Tall, Don't Fall” video, viewed over 20,000 on Facebookand YouTube, was developed for Falls Prevention and Awareness month to highlight Eskaton’s efforts in providing resources and programs to transform the aging experience while supporting larger efforts to reduce the number of falls. “One in three people over the age of 65 fall each year. It is important for us to try to reach all 300,000 seniors in the Sacramento area and start the conversation about preventing falls,” said Lola Rain, Director of Digital Media at Eskaton who spearheaded to the project.
This video was made thanks to a group of seniors over 80 years old who participated in a 6-week Falls Prevention class at Eskaton Village Carmichael, a continuing care retirement community. The residents demonstrated that exercise is fun and easy. “Stand Tall, Don’t Fall” was designed as a music video to the popular REM song “Stand” with the approval from Warner Brothers, the copyright owner of the song.
As part of the effort to prevent falls in the Sacramento region, Eskaton launched a free series of workshops in collaboration with Dignity Health and the StopFall Coalition to teach exercises for better balance, strength and flexibly. “We want the community to be aware that most falls are preventable, and we provide resources and classes available to anyone regardless if they live in one of our communities,” said Rain.
DOWNLOAD the Falls Prevention Guide.
